Blind Landing

DA VINCHI CREATIVE 2019 - Media Art Biennale

Blind Landing is an interactive installation inspired by the novel, "Night Flight". Pilot, Fabien, is forced to make "instrumental landings," trained to rely on technology rather than believe in one's own senses in flight control.
As a metaphor, the work is installed as a control room where the audience becomes an individual pilot tester, predicted and guided by an AI mass-viewer.

The participant’s gaze and attentional level data is displayed—alongside the AI viewer—with a gradient scale consisting of five shades of red, based on the priority of prediction.  By utilizing a custom-built computer, an EEG helmet, and eye tracking, the installation uses the search results for "most viewed videos on YouTube" as a case, enabling participants to see how predictable they are under the algorithm of recommendation.

As a SNS platform with content promotion algorithms seeks to expend its business model using radical-symbiosis techniques, such as brain-computer-interface, the techniques risk inducing slanted mass media in micro levels of cognition based on customer decision-making habits. The work captures the points in which viewing content becomes daunting and hinders the viewer's probability.

Support received from
  (Seoul Foundation for Arts and Culutre ).
-, vender: UKI Korea).
- KAIST Interactive Media Lab
- Center for Anthropocene Studies,
- Cooperation with Electronics and Telecommunications Research Institute (ETRI).


Video Archive

Exhibition Space


About Jooyoung Oh

Jooyoung Oh is a practicing artist and researcher(Ph.D. candidate) working on ACT-R based artificial user. Her work has been developed under two interdisciplinary backgrounds: Visual Communication Design and Engineering. Since 2017, her work has been selected in major exhibitions such as International Symposium on Electronic Art Juried Exhibition (ISEA2019), ACC_Creators_In Lab (2018), and DA VINCI CREATIVE Biennale (2019), Nominated artist in Busan International Video Art Festival (2018), as well as Artience Winner at ART*SCIENCE COLLIDE, British Council (2017), IEEE Brain Winner at Ars Electronica, Linz (2019). Her work has been granted by UKI Korea (, Austria), KAIST Interactive media lab, Seoul art foundation, etc. She has also given a public talk <Collision of Science and Art>, Led by Chiara Ambrissio (UCL, History/ Philosophy of science) / Email:    

[Click Here]  To see more works >
︎ Phd Candidate, KAIST Interactive Media Lab